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Hypersexualization in Advertising

Hypersexualization in Advertising

Mathilde Faivre

66,73 €
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Editorial:
KS OmniScriptum Publishing
Año de edición:
2026
Materia
Sociedad y cultura: general
ISBN:
9786209585067
66,73 €
IVA incluido
Disponible

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This book deals with hypersexualization in advertising: how can it be recognized? How did it become a trend and who are these messages aimed at? The aim of this research was to understand how hypersexualization can be and has been an effective marketing tool, but also to grasp its limitations: who is responsible, if anyone, and which sectors of activity have used it?

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