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Hiperseksualizacja w reklamie

Hiperseksualizacja w reklamie

Mathilde Faivre

66,73 €
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Editorial:
KS OmniScriptum Publishing
Año de edición:
2026
Materia
Sociedad y cultura: general
ISBN:
9786209579943
66,73 €
IVA incluido
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Sobre IBD

Książka ta dotyczy hiperseksualizacji w reklamie: jak ją rozpoznać? W jaki sposób stała się ona trendem i do kogo skierowane są te komunikaty? Celem tych badań było zrozumienie, w jaki sposób hiperseksualizacja może być i była skutecznym narzędziem marketingowym, ale także uchwycenie jej ograniczeń: kto jest za nią odpowiedzialny, jeśli w ogóle ktoś jest, i jakie sektory działalności ją stosowały?

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Otros libros del autor

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