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A hipersexualização na publicidade

A hipersexualização na publicidade

Mathilde Faivre

66,73 €
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Editorial:
KS OmniScriptum Publishing
Año de edición:
2026
Materia
Sociedad y cultura: general
ISBN:
9786209592744
66,73 €
IVA incluido
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Sobre IBD

Este livro trata da hipersexualização na publicidade: como reconhecê-la? Em que medida foi uma tendência e a quem se dirigem essas mensagens? O objetivo desta pesquisa foi compreender como a hipersexualização pode ser e tem sido uma ferramenta de marketing eficaz, mas também compreender os seus limites: quem é responsável, se é que há alguém, e quais setores de atividade a utilizaram?

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