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Grundlagen des Marketing - Leitfaden für Studierende

Grundlagen des Marketing - Leitfaden für Studierende

Eshetu Tefera Bekele

65,61 €
IVA incluido
Disponible
Editorial:
KS OmniScriptum Publishing
Año de edición:
2025
Materia
Ventas y marketing
ISBN:
9786209391194
65,61 €
IVA incluido
Disponible

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Sobre IBD

Erschließen Sie sich die Welt des Marketings mit Principles of Marketing - Undergraduate Guide Book. In 12 Kapiteln führt dieser Leitfaden die Studierenden durch Marketingkonzepte, Verbraucherverhalten, Forschung, Markenbildung, Preisgestaltung, Vertrieb, Werbung, digitale Strategien und ethische Überlegungen. Durch seine Klarheit und praktische Anwendung befähigt es Studierende, Märkte zu verstehen, Trends zu antizipieren und wirkungsvolle Strategien zu entwickeln, die in der dynamischen Geschäftswelt von heute eine Verbindung zum Verbraucher herstellen.

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