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Global Marketing and Advertising

Global Marketing and Advertising

Marieke de Mooij

185,57 €
IVA incluido
Disponible
Editorial:
Sage Publications
Año de edición:
2021
Materia
Ventas y marketing
ISBN:
9781529732504
185,57 €
IVA incluido
Disponible

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Sobre IBD

Packed with cultural, company, and country examples, this book offers a mix of theory and practical applications covering globalization, global branding strategies, classification models of culture, and the consequences of culture for all aspects of marketing communications.

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