LIBROS DEL AUTOR: marieke de mooij

2 resultados para LIBROS DEL AUTOR: marieke de mooij

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  • Global Marketing and Advertising
    Marieke de Mooij
    Packed with cultural, company, and country examples, this book offers a mix of theory and practical applications covering globalization, global branding strategies, classification models of culture, and the consequences of culture for all aspects of marketing communications. ...
    Disponible

    185,57 €

  • Consumer Behavior and Culture
    Marieke de Mooij
    Marieke de Mooij answers the fundamental questions about consumption in this new edition, using her own model of consumer behavior that integrates culture in the self, in personality and in people’s relationships with others. ...
    Disponible

    184,75 €