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Consumer Behavior and Culture

Consumer Behavior and Culture

Marieke de Mooij

184,75 €
IVA incluido
Disponible
Editorial:
Sage Publications
Año de edición:
2019
Materia
Negocios internacionales
ISBN:
9781544318165
184,75 €
IVA incluido
Disponible

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Sobre IBD

Marieke de Mooij answers the fundamental questions about consumption in this new edition, using her own model of consumer behavior that integrates culture in the self, in personality and in people’s relationships with others.

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