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Consumer Behavior and Culture

Consumer Behavior and Culture

Marieke de Mooij

284,37 €
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Editorial:
Sage Publications
Año de edición:
2019
Materia
Negocios internacionales
ISBN:
9781544318158

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Marieke de Mooij answers the fundamental questions about consumption in this new edition, using her own model of consumer behavior that integrates culture in the self, in personality and in people’s relationships with others.

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