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Focus Group Practice

Focus Group Practice

Focus Group Practice

Claudia Puchta / Jonathan Potter

72,95 €
IVA incluido
Disponible
Editorial:
Sage Publications
Año de edición:
2004
Materia
Investigación social y estadística
ISBN:
9780761966913
72,95 €
IVA incluido
Disponible

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Sobre IBD

Focus Group Practice provides a picture of focus group moderation and interaction that is based on the study of what actually happens in high-class market research focus groups and in using recent theories of interaction, for example discourse and conversation analyses, to throw light on the practice of moderation.

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