LIBROS DEL AUTOR: claudia puchta

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  • Focus Group Practice
    Claudia Puchta / Jonathan Potter
    Focus Group Practice provides a picture of focus group moderation and interaction that is based on the study of what actually happens in high-class market research focus groups and in using recent theories of interaction, for example discourse and conversation analyses, to throw light on the practice of moderation. ...
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    72,95 €