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Fattori di successo della CSR per le aziende di trasporto su strada.

Fattori di successo della CSR per le aziende di trasporto su strada.

Driss Bouchemama / Jinane Jaouhar / Sana Bensalk

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Editorial:
KS OmniScriptum Publishing
Año de edición:
2025
Materia
Empresa y gestión
ISBN:
9786208476137
65,35 €
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Il concetto di Responsabilità Sociale d’Impresa (RSI; di seguito) implica che le aziende siano responsabili del loro impatto sociale e ambientale, tenendo conto della loro preoccupazione per l’immagine, senza trascurare gli obiettivi economici. Il nostro articolo analizza i fattori alla base del successo della CSR delle aziende del settore dei trasporti su strada (TR; di seguito) nella regione di Marrakech-Safi. Lo studio si basa su un’indagine quantitativa condotta nel luglio 2024 su un campione stratificato di 100 aziende operanti nel settore dei trasporti stradali.Dalla nostra indagine emergono diversi risultati. In primo luogo, l’adozione di pratiche di CSR da parte delle aziende può favorire i loro legami con gli stakeholder. In secondo luogo, gli indicatori relativi all’aspetto sociale della RSI rappresentano fattori di successo della RSI, in quanto rafforzano la capacità di ritenzione degli stakeholder, a differenza degli indicatori relativi agli aspetti economici e ambientali della RSI.

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