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Factores de sucesso da RSE para as empresas de transporte rodoviário.

Factores de sucesso da RSE para as empresas de transporte rodoviário.

Driss Bouchemama / Jinane Jaouhar / Sana Bensalk

65,35 €
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Editorial:
KS OmniScriptum Publishing
Año de edición:
2025
Materia
Empresa y gestión
ISBN:
9786208468453
65,35 €
IVA incluido
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Sobre IBD

O conceito de Responsabilidade Social das Empresas (RSE; doravante) implica que as empresas sejam responsáveis pelos seus impactos sociais e ambientais, tendo em conta a preocupação com a sua imagem, sem negligenciar os seus objectivos económicos. O nosso artigo analisa os factores subjacentes ao sucesso da RSE das empresas do sector do transporte rodoviário (TR; doravante) na região de Marraquexe-Safi. O estudo baseia-se num inquérito quantitativo realizado em julho de 2024 junto de uma amostra estratificada de 100 empresas que operam no sector do TR.Vários resultados emergem do nosso inquérito. Em primeiro lugar, a adoção de práticas de RSE pelas empresas pode favorecer as suas relações com as partes interessadas. Em segundo lugar, os indicadores relativos à vertente social da RSE representam factores de sucesso da RSE, através do reforço da capacidade de retenção das partes interessadas, ao contrário dos indicadores relativos às vertentes económica e ambiental da RSE.

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