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Czynniki sukcesu CSR dla firm transportu drogowego.

Czynniki sukcesu CSR dla firm transportu drogowego.

Driss Bouchemama / Jinane Jaouhar / Sana Bensalk

65,35 €
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Editorial:
KS OmniScriptum Publishing
Año de edición:
2025
Materia
Empresa y gestión
ISBN:
9786208473570
65,35 €
IVA incluido
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Koncepcja społecznej odpowiedzialności biznesu (CSR; dalej) zakłada, że firmy są odpowiedzialne za swój wpływ społeczny i środowiskowy, biorąc pod uwagę troskę o swój wizerunek, nie zaniedbując przy tym swoich celów ekonomicznych. Nasz artykuł analizuje czynniki stojące za sukcesem CSR firm z sektora transportu drogowego (TR; dalej) w regionie Marrakesz-Safi. Badanie opiera się na ankiecie ilościowej przeprowadzonej w lipcu 2024 r. wśród warstwowej próby 100 firm działających w sektorze TR.Z naszego badania wynika kilka wyników. Po pierwsze, przyjęcie praktyk CSR przez firmy może sprzyjać ich powiązaniom z interesariuszami. Po drugie, wskaźniki dotyczące społecznego aspektu CSR stanowią czynniki sukcesu CSR poprzez wzmocnienie zdolności zatrzymywania interesariuszy, w przeciwieństwie do wskaźników dotyczących ekonomicznych i środowiskowych aspektów CSR.

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