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Facteurs de Réussite de la RSE des Entreprises de Transport Routier

Facteurs de Réussite de la RSE des Entreprises de Transport Routier

Driss Bouchemama / Jinane Jaouhar / Sana Bensalk

65,35 €
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Editorial:
KS OmniScriptum Publishing
Año de edición:
2025
Materia
Empresa y gestión
ISBN:
9786208979614
65,35 €
IVA incluido
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Sobre IBD

Le concept de la Responsabilité Sociétale des Entreprises (RSE ; ci-après) implique leur responsabilité de leurs impacts sociaux et environnementaux compte tenu de leur souci d’image, sans négliger leurs objectifs économiques.Notre article traite les facteurs de réussite de la RSE des entreprises du secteur de Transport Routier (TR ; ci-après) dans la région de Marrakech-Safi. Cette étude mobilise une enquête quantitative, menée en juillet 2024 auprès d’un échantillon stratifié de 100 entreprises opérant dans le TR.Plusieurs résultats émergent de notre enquête. Tout d’abord, l’adoption des pratiques de RSE par les entreprises peut favoriser leurs liens avec les Parties Prenantes (PP ; ci-après). Ensuite, les indicateurs du volet social de la RSE représentent des facteurs de réussite de la RSE, à travers leur renforcement de la capacité de rétention des PP, contrairement aux indicateurs des volets économique et environnemental de la RSE.

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Otros libros del autor

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