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Der Einsatz von Spielen zur Gewinnung von Zuschauern in den Medien

Der Einsatz von Spielen zur Gewinnung von Zuschauern in den Medien

Marcelo Henrique Santos

42,60 €
IVA incluido
Disponible
Editorial:
KS OmniScriptum Publishing
Año de edición:
2024
Materia
Informática: cuestiones generales
ISBN:
9786207712441
42,60 €
IVA incluido
Disponible

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Sobre IBD

Das Buch bietet eine bibliografische Übersicht anhand von Artikeln, Büchern und Veröffentlichungen über die Welt der Spiele und zeigt deren Struktur auf, um so technische Informationen und vertiefte Konzepte im Bereich der Spieleentwicklung zu erhalten. Im Anschluss daran wurde eine Studie über die wichtigsten sozialen Netzwerke (Twitter und Facebook) durchgeführt, um die Integration von Spielen in diese Verbreitungs- und Kommunikationskanäle zu ermöglichen, was zu einem Fallbeispiel führte, das in zukünftigen Arbeiten angewendet werden kann. Am Ende des Buches wird das Projekt eines Spiels vorgestellt, das für TV Galega umgesetzt wurde und ein echtes Beispiel für den Einsatz von Spielen zur Gewinnung eines Publikums in Kommunikationsmitteln darstellt.

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