Negocios internacionales

Economía, finanzas, empresa y gestión / Empresa y gestión / Negocios internacionales (7697)

Economía, finanzas, empresa y gestión / Empresa y gestión / Negocios internacionales
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  • Start-Up Enterprises and Contemporary Innovation Strategies in the Global Marketplace
    In an ever-expanding economic world, the need for new businesses with the ability to create and evolve simultaneously is paramount to ensure success. Hybrid business models are essential to foster growth and promote prosperity. Start-Up Enterprises and Contemporary Innovation Strategies in the Global Marketplace is a critical scholarly resource that examines the relationship be...
    Disponible

    308,25 €

  • Handbook of Research on Impacts of International Business and Political Affairs on the Global Economy
    The growth of global commerce depends on many different factors and strategies in order for multinational corporations to efficiently compete and thrive in the international marketplace. In addition to business strategies, corporations must also be aware of political affairs that may impact their global economic status. The Handbook of Research on Impacts of International Busin...
    Disponible

    308,60 €

  • Business Development Opportunities and Market Entry Challenges in Latin America
    Latin America has long held an important role in international economics and continues to attract attention as the region faces restructuration and implements new business conceptions. As a result, Latin America continues to experience economic growth, which further affirms the region’s great potential for future business endeavors. Business Development Opportunities and Market...
    Disponible

    269,07 €

  • Handbook of Research on Global Competitive Advantage through Innovation and Entrepreneurship
    Helen Lawton Smith / João JMFerreira / Luis M Farinha
    As businesses seek to compete on a global stage, they must be constantly aware of pressures from all levels: regional, local, and worldwide. The organizations that can best build advantages in diverse environments achieve the greatest success. The Handbook of Research on Global Competitive Advantage through Innovation and Entrepreneurship explores the emergence of new ideas and...
    Disponible

    492,67 €

  • Cases on Branding Strategies and Product Development
    Sarmistha Sarma / Sukhvinder Singh
    The process of creating iconic brands varies from product to product and market to market. Effective branding strategies are imperative to success in a competitive marketplace. Cases on Branding Strategies and Product Development: Successes and Pitfalls is a collection of case studies illustrating successful brand management strategies as well as common errors of unsuccessful b...
    Disponible

    256,33 €

  • Publishing Globally
    Infarom Publishing
    Like every other trade nowadays, the book industry is experiencing the process of globalization. For publishers, licensing the translation rights for some titles represents an important direction of development. The traditional way is to find a foreign rights agent or agency to represent the publisher abroad. There are no rules for the process of licensing translation rights...
    Disponible

    18,98 €

  • Handheld Computing for Mobile Commerce
    With the advent of the World Wide Web, electronic commerce has revolutionized traditional commerce, boosting sales and facilitating exchanges of merchandise and information. The emergence of wireless and mobile networks has made possible the introduction of electronic commerce to a new application and research area: mobile commerce. Handheld Computing for Mobile Commerce: Appli...
    Disponible

    236,93 €

  • Outsourcing and Offshoring of Professional Services
    Amar Gupta
    A growing number of companies are opting to perform increasing types of professional services in foreign countries, creating, for some companies, unprecedented opportunities to reduce costs and nucleate strategic relationships, while, for others, representing a major threat to current prosperity. Outsourcing and Offshoring of Professional Services: Business Optimization in a Gl...
    Disponible

    236,63 €

  • Marketing Campaign Development
    Mike Gospe
    This book is a practical, pragmatic 'how to' book designed for hi-tech marketing operations, regional, and corporate marketing leaders at every level. This unique book takes you step-by-step through the disciplined, yet practical, process of architecting truly integrated marketing communications plans that work. In it, you fill find a prescription for building a successful, rep...
    Disponible

    27,98 €

  • Financial Planning for Global Living
    Jennifer A Patterson
    What is financial planning for global living?Whether you are embarking on a short- or long-term overseas assignment, moving for love, are a dual citizen, are considering retiring abroad, or are an advisor to people in any of those situations, Financial Planning for Global Living will give you the insight and practical guidance, and the tools you need, all honed from the trenche...
    Disponible

    14,78 €

  • Corporate Espionage, Geopolitics, and Diplomacy Issues in International Business
    As global business competition continues to accelerate, it is imperative that managers and executives examine all facets of an organization so that it remains successful. Often dynamics such as espionage, diplomacy, and geopolitical atmosphere have a great impact on daily operations of an organization; however, these areas are often overlooked. Corporate Espionage, Geopolitics,...
    Disponible

    275,70 €

  • Global Place Branding Campaigns across Cities, Regions, and Nations
    Place branding has made it possible for international destinations to be able to compete within the global economy. Through the promotion of different cities, natural beauty, and local culture or heritage, many regions have been able to increase their revenue and international appeal by attracting tourists and investments. Global Place Branding Campaigns across Cities, Regions,...
    Disponible

    269,13 €

  • The Reinvention of Marketing
    Deborah Malone
    The marketing industry is undergoing dramatic transformation brought about by technology, globalization, and shifting economics. 'The reinvention of marketing' is becoming a more critical issue as the industry looks to deliver purpose and meaning to brand values in a business world increasingly defined by social media, mobility, analytics, 'big data,' return-on-investment, and ...
    Disponible

    17,93 €

  • AI at Work
    Sofia Marquez
    In a world where machines do more of the doing, this book shows you how to keep your edge where it matters most: judgment, creativity, and care. It is a field-tested guide to navigating AI at work without losing your values, turning tools into trusted partners and anxiety into a clear plan. You will learn to read automation trends, spot covert deskilling, and redesign your role...
    Disponible

    24,06 €

  • Trade Shows from One Country to the Next
    Larry Kulchawik
    Trade show marketing contributes nearly $2 trillion to the global economy, yet many companies struggle when exhibiting beyond their home country. Trade Shows from One Country to the Next explores the cultural, communication, and strategic differences that impact success at international trade shows.This book focuses on the essential adjustments exhibitors must make when present...
    Disponible

    23,87 €

  • Dificuldades nas negociações contratuais com a China
    Lea Graefe
    O mercado interno chinês desempenha um papel cada vez mais importante na rede económica internacional como local de produção económico e, sendo uma das maiores e mais rápidas economias em crescimento do mundo, não deve ser subestimado em termos de vendas. No entanto, ainda hoje muitos empresários alemães queixam-se das condições gerais dos negócios na China, que consideram inju...
    Disponible

    68,48 €

  • Trudności w negocjacjach umów z Chinami
    Lea Graefe
    Chiński rynek wewnętrzny odgrywa coraz ważniejszą rolę w międzynarodowej sieci gospodarczej jako niedrogie miejsce produkcji i jako jedna z największych i najszybciej rozwijających się gospodarek świata nie może być lekceważony pod względem sprzedaży. Jednak wielu niemieckich przedsiębiorców nadal narzeka na nieuczciwe, ich zdaniem, warunki prowadzenia działalności gospodarczej...
    Disponible

    68,48 €

  • Difficoltà nelle trattative contrattuali con la Cina
    Lea Graefe
    Il mercato interno cinese riveste un ruolo sempre più importante nel contesto economico internazionale come sede produttiva a basso costo e, essendo una delle economie più grandi e in rapida crescita al mondo, non è da sottovalutare nemmeno dal punto di vista commerciale. Tuttavia, ancora oggi molti imprenditori tedeschi lamentano le condizioni quadro a loro avviso inique degli...
    Disponible

    68,48 €

  • Difficultés dans les négociations contractuelles avec la Chine
    Lea Graefe
    Le marché intérieur chinois joue un rôle de plus en plus important dans le réseau économique international en tant que site de production peu coûteux. En tant que l’une des économies les plus importantes et les plus dynamiques au monde, il ne faut pas sous-estimer son potentiel commercial. Cependant, de nombreux entrepreneurs allemands se plaignent encore aujourd’hui des condit...
    Disponible

    68,48 €

  • Difficulties in contract negotiations with China
    Lea Graefe
    The Chinese domestic market plays an increasingly important role in the international economic network as a low-cost production location, and as one of the largest and fastest-growing economies in the world, it should not be underestimated in terms of sales. However, many German entrepreneurs still complain about what they consider to be unfair conditions for doing business in ...
    Disponible

    68,41 €

  • The Freelancer’s Ledger
    Hans Keller
    Your work crosses borders-your money shouldn’t get lost on the way. This is the straight-talking, tool-rich guide to pricing by market, getting paid fast, and keeping more of every invoice when clients live in other countries.Built for designers, developers, writers, consultants, and creators who sell services globally, it shows exactly how to set rates clients accept, choose t...
    Disponible

    21,46 €

  • Chinesische Spionage gegen die Vereinigten Staaten im Zeitalter der KI
    Jim Schnell
    Die künstliche Intelligenz (KI) hat eine Dynamik geschaffen, bei der sich die Spionage eher durch die Entwicklung des Umfelds, in dem wir leben, als durch die Anwendung gezielter Strategien verändert. Dies macht deutlich, dass die Mittel, mit denen wir leben, erhebliche Auswirkungen auf die Ziele haben, auf die wir uns konzentrieren. Es handelt sich um eine sich ständig verände...
    Disponible

    129,81 €

  • Lo spionaggio cinese contro gli Stati Uniti nell’era dell’IA
    Jim Schnell
    L’IA (Intelligenza Artificiale) ha creato una dinamica in cui i cambiamenti nello spionaggio avvengono attraverso l’evoluzione dei contesti in cui viviamo piuttosto che attraverso l’applicazione di strategie intenzionali. Ciò evidenzia come i mezzi con cui viviamo abbiano un impatto significativo sui fini su cui ci concentriamo. Si tratta di una costellazione di variabili in co...
    Disponible

    122,05 €

  • Espionagem chinesa contra os Estados Unidos na era da IA
    Jim Schnell
    A IA (Inteligência Artificial) criou uma dinâmica em que as mudanças na espionagem estão a ocorrer através da evolução dos contextos em que vivemos e não através da aplicação de estratégias intencionais. Isto realça o facto de os meios em que vivemos terem um impacto significativo nos fins em que nos concentramos. Trata-se de uma constelação de variáveis em constante mutação. E...
    Disponible

    122,04 €

  • L’espionnage chinois contre les États-Unis à l’ère de l’IA
    Jim Schnell
    L’IA (intelligence artificielle) a créé une dynamique dans laquelle les changements en matière d’espionnage se produisent par le biais de l’évolution des contextes dans lesquels nous vivons plutôt que par l’application de stratégies intentionnelles. Cela montre que les moyens par lesquels nous vivons ont un impact significatif sur les objectifs que nous poursuivons. Il s’agit d...
    Disponible

    129,82 €

  • THE FINANCIAL ENGINEER AT THE HEART OF FINANCIAL GOVERNANCE
    Paul-Wetcho Lomba Lendjambi
    In a world where economic uncertainty is omnipresent, organizational agility has become an absolute necessity for companies, organizations and states that want to remain competitive. The financial engineer is emerging as a key player in financial governance in the digital age and digital transformation, capable of designing and implementing innovative solutions to manage financ...
    Disponible

    66,73 €

  • Strategia di insediamento delle multinazionali francesi in Russia
    Alisa Solovyeva
    Il rafforzamento degli scambi internazionali di beni e servizi è uno dei cambiamenti più significativi che hanno caratterizzato l’economia mondiale negli ultimi decenni. Con lo sviluppo dei paesi emergenti, nazioni come la Russia attraggono sempre più aziende europee alla ricerca di crescita. Nonostante la complessa situazione economica e il deterioramento delle relazioni inter...
    Disponible

    66,79 €

  • Estratégia de implantação das multinacionais francesas na Rússia
    Alisa Solovyeva
    O reforço do comércio internacional de bens e serviços é uma das maiores mudanças que marcaram a economia mundial nas últimas décadas. Com o desenvolvimento dos países emergentes, países como a Rússia atraem cada vez mais empresas europeias em busca de crescimento. Apesar da situação económica complicada e da deterioração das relações internacionais com os países desenvolvidos,...
    Disponible

    66,79 €

  • Strategia ekspansji francuskich międzynarodowych korporacji w Rosji
    Alisa Solovyeva
    Wzmocnienie międzynarodowej wymiany towarów i usług jest jedną z największych zmian, jakie zaszły w gospodarce światowej w ciągu ostatnich dziesięcioleci. Wraz z rozwojem krajów wschodzących, kraje takie jak Rosja przyciągają coraz więcej europejskich przedsiębiorstw poszukujących możliwości rozwoju. Pomimo skomplikowanej sytuacji gospodarczej i pogorszenia stosunków międzynaro...
    Disponible

    66,79 €

  • Strategy for French multinationals entering the Russian market
    Alisa Solovyeva
    The strengthening of international trade in goods and services is one of the biggest changes that has marked the global economy in recent decades. With the development of emerging economies, countries such as Russia are attracting more and more European companies seeking growth. Despite the complicated economic situation and the deterioration of international relations with dev...
    Disponible

    66,73 €


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