Negocios internacionales

Economía, finanzas, empresa y gestión / Empresa y gestión / Negocios internacionales (6338)

Economía, finanzas, empresa y gestión / Empresa y gestión / Negocios internacionales
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  • Grow Fast, Grow Global
    Sarah Carroll
    Finalist in the Business Book Awards 2019Do you want more online sales? Seize the opportunity and sell to customers around the world.No business can avoid digital disruption. You either adapt, embrace it and then use it to your advantage, or you will get outpaced by a competitor that does. The time to act is now, so that you won’t get left behind.The internet has opened up the ...
    Disponible

    23,64 €

  • The Financial Modellers VBA Compendium
    Jack Avon
    Financial modelling is a critical and well-respected domain in commerce and business. Todays financial modellers are no longer spreadsheet Jockeys of yesteryear, and tend to be individuals from a professional background such as accounting, engineering, and legal.To provide commercial financial models modellers are well advised to prescribe to a modelling methodology and to deve...
    Disponible

    13,49 €

  • Start-Up Enterprises and Contemporary Innovation Strategies in the Global Marketplace
    In an ever-expanding economic world, the need for new businesses with the ability to create and evolve simultaneously is paramount to ensure success. Hybrid business models are essential to foster growth and promote prosperity. Start-Up Enterprises and Contemporary Innovation Strategies in the Global Marketplace is a critical scholarly resource that examines the relationship be...
    Disponible

    308,25 €

  • Be Your Brand
    Regan Hillyer
    Confused, overwhelmed, or seriously lacking focus when it comes to your personal brand? I was that person too. I could have gone in 20 different directions. Should I be this? Should I create this? Should I launch this? What if it doesn’t work? The questions were endless. The biggest reason was, simply, I didn’t have a personal brand!  Fast forward 60 days and I now sit here ...
    Disponible

    15,24 €

  • Handbook of Research on Impacts of International Business and Political Affairs on the Global Economy
    The growth of global commerce depends on many different factors and strategies in order for multinational corporations to efficiently compete and thrive in the international marketplace. In addition to business strategies, corporations must also be aware of political affairs that may impact their global economic status. The Handbook of Research on Impacts of International Busin...
    Disponible

    308,60 €

  • Business Development Opportunities and Market Entry Challenges in Latin America
    Latin America has long held an important role in international economics and continues to attract attention as the region faces restructuration and implements new business conceptions. As a result, Latin America continues to experience economic growth, which further affirms the region’s great potential for future business endeavors. Business Development Opportunities and Market...
    Disponible

    269,07 €

  • Handbook of Research on Global Competitive Advantage through Innovation and Entrepreneurship
    Helen Lawton Smith / João JMFerreira / Luis M Farinha
    As businesses seek to compete on a global stage, they must be constantly aware of pressures from all levels: regional, local, and worldwide. The organizations that can best build advantages in diverse environments achieve the greatest success. The Handbook of Research on Global Competitive Advantage through Innovation and Entrepreneurship explores the emergence of new ideas and...
    Disponible

    492,67 €

  • Cases on Branding Strategies and Product Development
    Sarmistha Sarma / Sukhvinder Singh
    The process of creating iconic brands varies from product to product and market to market. Effective branding strategies are imperative to success in a competitive marketplace. Cases on Branding Strategies and Product Development: Successes and Pitfalls is a collection of case studies illustrating successful brand management strategies as well as common errors of unsuccessful b...
    Disponible

    256,33 €

  • Publishing Globally
    Infarom Publishing
    Like every other trade nowadays, the book industry is experiencing the process of globalization. For publishers, licensing the translation rights for some titles represents an important direction of development. The traditional way is to find a foreign rights agent or agency to represent the publisher abroad. There are no rules for the process of licensing translation rights...
    Disponible

    18,98 €

  • Handheld Computing for Mobile Commerce
    With the advent of the World Wide Web, electronic commerce has revolutionized traditional commerce, boosting sales and facilitating exchanges of merchandise and information. The emergence of wireless and mobile networks has made possible the introduction of electronic commerce to a new application and research area: mobile commerce. Handheld Computing for Mobile Commerce: Appli...
    Disponible

    236,93 €

  • Outsourcing and Offshoring of Professional Services
    Amar Gupta
    A growing number of companies are opting to perform increasing types of professional services in foreign countries, creating, for some companies, unprecedented opportunities to reduce costs and nucleate strategic relationships, while, for others, representing a major threat to current prosperity. Outsourcing and Offshoring of Professional Services: Business Optimization in a Gl...
    Disponible

    236,63 €

  • Marketing Campaign Development
    Mike Gospe
    This book is a practical, pragmatic 'how to' book designed for hi-tech marketing operations, regional, and corporate marketing leaders at every level. This unique book takes you step-by-step through the disciplined, yet practical, process of architecting truly integrated marketing communications plans that work. In it, you fill find a prescription for building a successful, rep...
    Disponible

    27,98 €

  • Financial Planning for Global Living
    Jennifer A Patterson
    What is financial planning for global living?Whether you are embarking on a short- or long-term overseas assignment, moving for love, are a dual citizen, are considering retiring abroad, or are an advisor to people in any of those situations, Financial Planning for Global Living will give you the insight and practical guidance, and the tools you need, all honed from the trenche...
    Disponible

    14,78 €

  • Corporate Espionage, Geopolitics, and Diplomacy Issues in International Business
    As global business competition continues to accelerate, it is imperative that managers and executives examine all facets of an organization so that it remains successful. Often dynamics such as espionage, diplomacy, and geopolitical atmosphere have a great impact on daily operations of an organization; however, these areas are often overlooked. Corporate Espionage, Geopolitics,...
    Disponible

    275,70 €

  • Global Place Branding Campaigns across Cities, Regions, and Nations
    Place branding has made it possible for international destinations to be able to compete within the global economy. Through the promotion of different cities, natural beauty, and local culture or heritage, many regions have been able to increase their revenue and international appeal by attracting tourists and investments. Global Place Branding Campaigns across Cities, Regions,...
    Disponible

    269,13 €

  • The Reinvention of Marketing
    Deborah Malone
    The marketing industry is undergoing dramatic transformation brought about by technology, globalization, and shifting economics. 'The reinvention of marketing' is becoming a more critical issue as the industry looks to deliver purpose and meaning to brand values in a business world increasingly defined by social media, mobility, analytics, 'big data,' return-on-investment, and ...
    Disponible

    17,93 €

  • The Great Disruption
    Srividya Jandhyala
    ...
    Disponible

    114,18 €

  • The Great Disruption
    Srividya Jandhyala
    ...
    Disponible

    36,83 €

  • Beyond the Silk Roads
    Magnus Marsden
    ...
    Disponible

    47,69 €

  • The Ethics of Bribery, Vol 2
    While most people assume that all bribery is unethical, the literature provides examples and philosophical arguments to support the proposition that some bribery may actually be ethical, based on utilitarian grounds. This book provides a theoretical and empirical examination of bribery from an ethical perspective. Complimentary to The Ethics of Bribery: Theoretical and Empirica...
    Disponible

    320,53 €

  • The Bird and the Cage
    Nicholas Borst
    The Chinese Communist Party’s complex and contradictory embrace of capitalism has played a pivotal role in shaping China’s economic reforms since the late 1970s. This book explores the persistent tensions between state control and market forces in China. It shows how these tensions provide a framework to understand Xi Jinping’s recent efforts to tighten control over the Chinese...
    Disponible

    40,19 €

  • The Sanctions On Iran
    Andrew Smith
    For decades, Iran has had to deal with an intricate balance of sanctions, each one exacerbating the country’s social and economic conditions. This volume impacts the profound and often distressing effects of these measures on the lives of ordinary Iranians. It moves beyond the large-scale economic indicators and political analysis to show the ground-level effect of sanctions on...
    Disponible

    54,28 €

  • The Economic Decline of the West
    Wim Naudé
    This book argues that the West is in economic decline due to three interrelated factors, described as the Guns-Oil-Oligarchy nexus. It explains how the rise of the West as the world’s current hegemon has resulted in an ecological overshoot, the rise of neoliberalism and its slash-and-burn model of continuous growth, extraction, expansion and conquest. With this model pushing ag...
    Disponible

    166,81 €

  • China-Focused Cases
    CEIBS Case Center
    This book showcases a selection of award-winning cases from the Global Contest for the Best China-focused Cases. The contests held between 2018 and 2022 recognized 63 exceptional cases, 13 of which are in this publication.Each of the 13 cases has a unique focus. Some investigate how to capture value through new technologies and innovations or examine the intricate relationships...
    Disponible

    260,77 €

  • Competitividade das Exportações Brasileiras de Frutas
    Julio Rodrigues
    O Brasil se destaca como um dos maiores produtores mundiais de alimento e em especial das frutas, paradoxalmente a participação brasileira nas exportações de frutas ainda continua relativamente baixa, isso considerando o tamanho da sua produção. O objetivo deste livro é sobre analise da competitividade das exportações brasileiras de frutas para o mercado europeu, identificando ...
    Disponible

    89,73 €

  • Global Shifts in the Automotive Sector
    The automotive industry is undergoing fundamental organizational changes related to the transition from the production of internal-combustion-engine vehicles towards the production of low- or no-emission powertrain technologies. In addition, the ongoing transformations in this sector are shaped by the dramatically changing geopolitical context - including the increasing technol...
    Disponible

    260,97 €

  • International Business Management
    Jeongho Choi / Kamal Fatehi
    This textbook addresses the theoretical and practical dynamics of managing international businesses including multi-cultural, multi-national and global issues of managing business expansion beyond the domestic market. This new third edition provides up-to-date data and insights in dealing with challenges such as war, pandemic (COVID-19), supply chain disruption, etc. In particu...
    Disponible

    209,26 €

  • Scaleup Arabia
    Amir Hegazi
    Ready to scale your startup beyond the messy middle? Scaleup Arabia is your real-world, field-tested guide to building fast, resilient, and sustainable companies-especially in complex, high-growth markets. From the bestselling author of Startup Arabia and Ecosystem Arabia, this powerful sequel takes you into the trenches where the region’s top founders learned to scale-not from...
    Disponible

    31,99 €

  • Decisions in International Trade and Logistics
    Rajagopal / Vladimir Zlatev
    This book is a comprehensive exploration of decision-making in the realm of international trade and logistics operations. It covers complex elements of market management analyzing economic, management, and behavioral theories and applications like macro and micro-economic theories, international financial strategies, PESTEL (political, economic, social, technological, environme...
    Disponible

    218,86 €

  • Corporate Governance and Sustainable Value Creation Models
    Shantha Indrajith Hikkaduwa Liyanage
    The contemporary issue of the Anglo-American corporate vale model is short-termism. That is, the model operates in the interest of shareholders overlooking or at a cost of non-shareholder stakeholders’ interests including society and environment. The eye opening evidence is the 2008-09 global financial crisis. In these circumstances, this book examines how three Anglo-American ...
    Disponible

    219,19 €


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