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Boomer Marketing

Boomer Marketing

Ian Chaston

43,35 €
IVA incluido
Disponible
Editorial:
Taylor & Francis Ltd
Año de edición:
2009
Materia
Empresa y gestión
ISBN:
9780415489638
43,35 €
IVA incluido
Disponible

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Sobre IBD

Boomer Marketing is the first book to address the current global recession and its effects on firms’ marketing strategies. Chaston argues that firms need to revise their strategies to focus on baby boomers (consumers in the 50+ age bracket), who are the wealthiest, fastest growing consumer group in the world.

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