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Internet Marketing and Big Data Exploitation

Internet Marketing and Big Data Exploitation

Ian Chaston

132,55 €
IVA incluido
Consulta disponibilidad
Editorial:
Springer Nature B.V.
Año de edición:
2015
Materia
Comunicación y presentación empresarial
ISBN:
9781137488947

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Sobre IBD

Understanding new strategic approaches is provided by examining how the online world is being exploited by organisations in sectors of a modern economy such retailing, healthcare and the public sector in terms of creating new forms of competitive advantage as a consequence of the advent of mobile technology and online social networks.

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