LIBROS DEL AUTOR: ian chaston

11 resultados para LIBROS DEL AUTOR: ian chaston

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  • Technological Entrepreneurship
    Ian Chaston
    This comprehensive book responds to the growing demand to study entrepreneurship as a key driver of innovation and competitive advantage. Challenging the existing idea that technological entrepreneurship exists predominantly in SMEs and as a result of market demands, the author argues that a commitment to entrepreneurship remains the most effective strategy for sustaining wealt...
    Disponible

    158,39 €

  • The Technological Entrepreneur’s Playbook
    Ian Chaston
    As exemplified by Apple and Google, maximizing the wealth of organizations involves what Joseph Schumpeter described as 'creative destruction.' This occurs when scientific or technological breakthroughs lead to the launch of a radically new product or service at a time when there often is little or no evidence of the existence of an identified market opportunity. The world is c...
    Disponible

    18,38 €

  • Strategy for Sustainable Competitive Advantage
    Ian Chaston
    The global recession and the public deficit crisis mean that Western companies face flattening sales in domestic markets, and increased competition from China’s globalization. Conventional strategies are not a solution. The text presents effective counter-response strategies of exploiting new knowledge to create innovative products and develop leading edge internal organization...
    Disponible

    51,27 €

  • Entrepreneurial Marketing
    Ian Chaston
    Written by a pioneer of the discipline, this core textbook provides students with a range of tools and techniques to identify and explore entrepreneurial opportunities. Marrying innovative marketing strategies with an understanding of what makes an enterprise successful, this second edition of Entrepreneurial Marketing applies marketing and entrepreneurial theory to organisatio...
    Disponible

    102,60 €

  • Small Business Marketing
    Ian Chaston
    ...
    Disponible

    96,50 €

  • Public Sector Reformation
    Ian Chaston
    Reductions in public sector spending mean voters will face a period of austerity, higher taxes and declining availability of public sector services. Prevailing public sector management philosophies are no longer applicable. To optimise future service provision with fewer resources will demand a reformation in organisational thinking and values. ...
    Disponible

    47,69 €

  • Public Sector Reformation
    Ian Chaston
    Reductions in public sector spending mean voters will face a period of austerity, higher taxes and declining availability of public sector services. Prevailing public sector management philosophies are no longer applicable. To optimise future service provision with fewer resources will demand a reformation in organisational thinking and values. ...
    Disponible

    66,35 €

  • Public Sector Management
    Ian Chaston
    ...
    Disponible

    102,64 €

  • Entrepreneurial Management in Small Firms
    Ian Chaston
    ...
    Disponible

    150,92 €

  • Boomer Marketing
    Ian Chaston
    Boomer Marketing is the first book to address the current global recession and its effects on firms’ marketing strategies. Chaston argues that firms need to revise their strategies to focus on baby boomers (consumers in the 50+ age bracket), who are the wealthiest, fastest growing consumer group in the world. ...
    Disponible

    43,35 €

  • Knowledge-Based Marketing
    Ian Chaston
    Show readers how to comprehend that knowledge can be utilized to underpin and enhance the marketing management function within organizations. ...
    Disponible

    150,86 €