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Strategy for Sustainable Competitive Advantage

Strategy for Sustainable Competitive Advantage

Ian Chaston

51,27 €
IVA incluido
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Editorial:
Taylor & Francis Ltd
Año de edición:
2016
Materia
Economía del desarrollo y economías emergentes
ISBN:
9781138203167
51,27 €
IVA incluido
Disponible

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Sobre IBD

The global recession and the public deficit crisis mean that Western companies face flattening sales in domestic markets, and increased competition from China’s globalization. Conventional strategies are not a solution. The text presents effective counter-response strategies of exploiting new knowledge to create innovative products and develop leading edge internal organizational processes.

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