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Analysis of the internationalization process of Moroccan companies

Analysis of the internationalization process of Moroccan companies

Fatima Zahra Bertat

55,34 €
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Editorial:
KS OmniScriptum Publishing
Año de edición:
2024
Materia
Negocios internacionales
ISBN:
9786207983575
55,34 €
IVA incluido
Disponible

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Sobre IBD

The internationalization of service companies, particularly in the insurance sector, has become essential for conquering new markets and optimizing production. Morocco has seen a growing trend towards investment in sub-Saharan African countries, becoming a strategic direction for Moroccan companies wishing to expand internationally. This paper aims to understand the internationalization process of Wafa Assurance and Sanlam Assurance in the Senegalese market.

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