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Analisi del processo di internazionalizzazione delle imprese marocchine

Analisi del processo di internazionalizzazione delle imprese marocchine

Fatima Zahra Bertat

55,34 €
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Editorial:
KS OmniScriptum Publishing
Año de edición:
2024
Materia
Negocios internacionales
ISBN:
9786207983599
55,34 €
IVA incluido
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Sobre IBD

L’internazionalizzazione delle società di servizi, in particolare nel settore assicurativo, è diventata essenziale per conquistare nuovi mercati e ottimizzare la produzione. Il Marocco ha visto crescere la tendenza a investire nei Paesi dell’Africa sub-sahariana, rendendola una direzione strategica per le aziende marocchine che desiderano espandersi a livello internazionale. Questo studio mira a comprendere il processo di internazionalizzazione di Wafa Assurance e Sanlam Assurance nel mercato senegalese.

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