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Analyse du processus d’internationalisation des entreprises marocaines

Analyse du processus d’internationalisation des entreprises marocaines

Fatima Zahra Bertat

52,97 €
IVA incluido
Disponible
Editorial:
KS OmniScriptum Publishing
Año de edición:
2024
Materia
Negocios internacionales
ISBN:
9786206714163
52,97 €
IVA incluido
Disponible

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Sobre IBD

L’internationalisation des entreprises de services, notamment dans le secteur des assurances, est devenue essentielle pour conquérir de nouveaux marchés et optimiser la production. Le Maroc a enregistré une tendance croissante d’investissements vers les pays d’Afrique subsaharienne, devenant ainsi une direction stratégique pour les entreprises marocaines souhaitant se développer à l’international. Ce travail vise à comprendre le processus d’internationalisation de Wafa Assurance et Sanlam Assurance sur le marché sénégalais.

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