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Análise do processo de internacionalização das empresas marroquinas

Análise do processo de internacionalização das empresas marroquinas

Fatima Zahra Bertat

55,34 €
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Editorial:
KS OmniScriptum Publishing
Año de edición:
2024
Materia
Negocios internacionales
ISBN:
9786207983605
55,34 €
IVA incluido
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Sobre IBD

A internacionalização das empresas de serviços, nomeadamente no sector dos seguros, tornou-se essencial para a conquista de novos mercados e para a otimização da produção. Marrocos tem assistido a uma tendência crescente de investimento nos países da África Subsariana, o que faz com que esta seja uma direção estratégica para as empresas marroquinas que pretendem expandir-se internacionalmente. Este estudo tem como objetivo compreender o processo de internacionalização da Wafa Assurance e da Sanlam Assurance no mercado senegalês.

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