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Advertising Media Workbook and Sourcebook

Advertising Media Workbook and Sourcebook

Donald W. Jugenheimer / Kim Sheehan / Larry Kelley

129,22 €
IVA incluido
Disponible
Editorial:
Taylor & Francis Ltd
Año de edición:
2015
Materia
Empresa y gestión
ISBN:
9780765640949
129,22 €
IVA incluido
Disponible

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Sobre IBD

This combination of workbook and sourcebook combines easy-to-understand explanations of advertising media sources and calculations with real-world examples of source material from advertising and media companies. It is designed for anyone wanting to master the process of advertising media planning.

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