LIBROS DEL AUTOR: kim sheehan

8 resultados para LIBROS DEL AUTOR: kim sheehan

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  • Clovis’ Clutter
    Kim Sheehan / Patricia Bailey
    Meet Clovis, a girl who likes to keep her room 'carelessly organized' and always full of clutter. After her mom insists, Clovis reluctantly starts to clean up. Along the way she discovers some hidden treasures and some startling surprises. Through this adventure, Clovis realizes the importance of keeping her room neat and tidy. ...
    Disponible

    11,06 €

  • Advertising Media Planning
    Kim Bartel Sheehan / Larry D. Kelley / Lisa Dobias
    Advertising Media Planning blends the latest methods for digital communication and an understanding of the global landscape with the best practices of the functional areas of media planning. Taking a unique brand communication approach from an agency perspective, the textbook is organized into four key parts, walking the student through the foundations of brand communication, c...
    Disponible

    107,68 €

  • Advertising Media Planning
    Kim Bartel Sheehan / Larry D. Kelley / Lisa Dobias
    Advertising Media Planning blends the latest methods for digital communication and an understanding of the global landscape with the best practices of the functional areas of media planning. ...
    Disponible

    342,13 €

  • Advertising Management in a Digital Environment
    Kim Bartel Sheehan / Larry D. Kelley
    Advertising Management in a Digital Environment: Text and Cases blends the latest methods for digital communication and an understanding of the global landscape with the best practices of the functional areas of management.Divided into three core sections, the book provides a truly holistic approach to Advertising Management. The first part considers the fundamentals of adverti...
    Disponible

    102,41 €

  • Advertising Media Workbook and Sourcebook
    Donald W. Jugenheimer / Kim Sheehan / Larry Kelley
    This combination of workbook and sourcebook combines easy-to-understand explanations of advertising media sources and calculations with real-world examples of source material from advertising and media companies. It is designed for anyone wanting to master the process of advertising media planning. ...
    Disponible

    129,22 €

  • Controversies in Contemporary Advertising
    Kim Bartel Sheehan
    Presenting a range of perspectives on advertising in a global society, this Second Edition of Controversies in Contemporary Advertising, by Kim Bartel Sheehan, examines economic, political, social, and ethical perspectives and covers a nu ...
    Disponible

    198,59 €

  • Using Qualitative Research in Advertising
    Eric Haley / Kim Bartel Sheehan / Margaret A. Morrison
    This Second Edition remains the only book to discuss both theory and application of qualitative research techniques to inspire great advertising and build strong brands. Using a step-by-step approach created for students considering advertising careers and for those currently working in the advertising industry, this book explains what qualitative research techniques are design...
    Disponible

    193,73 €

  • Small Business Smarts
    Kim Sheehan / Sterling Lentz / Steve O'Leary / Steve O’Leary
    ...
    Disponible

    56,54 €