LIBROS DEL AUTOR: donald w jugenheimer

4 resultados para LIBROS DEL AUTOR: donald w jugenheimer

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  • Advertising Management
    Donald W Jugenheimer / Fogarty Klein Monroe / Larry D Kelley
    Suitable for the Advertising Management course, this book follows the more general Principles of Advertising course. It covers a range of topics for a semester-long course, including financial management, business planning, strategic planning, budgeting, human resource management, ethics, and managing change. ...
    Disponible

    268,11 €

  • Advertising Media Workbook and Sourcebook
    Donald W. Jugenheimer / Kim Sheehan / Larry Kelley
    This combination of workbook and sourcebook combines easy-to-understand explanations of advertising media sources and calculations with real-world examples of source material from advertising and media companies. It is designed for anyone wanting to master the process of advertising media planning. ...
    Disponible

    129,22 €

  • Advertising Management
    Donald W Jugenheimer / Fogarty Klein Monroe / Larry D Kelley
    Suitable for the Advertising Management course, this book follows the more general Principles of Advertising course. It covers a range of topics for a semester-long course, including financial management, business planning, strategic planning, budgeting, human resource management, ethics, and managing change. ...
    Disponible

    124,34 €

  • Cases in Advertising Management
    Donald W Jugenheimer / Larry D Kelley
    Features actual real-life cases that reflect various trends in the advertising and promotion industry, with a strong emphasis on digital media and integrated marketing communications. This book covers such topics as financial management, business planning, strategic planning, budgeting, human resource management, and managing change. ...
    Disponible

    120,67 €