LIBROS DEL AUTOR: larry kelley

15 resultados para LIBROS DEL AUTOR: larry kelley

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  • An American Slave in Barbary
    Larry Kelley
    A Homeric American NovelAn American Slave in Barbary: The Odyssey of Winston Prescott Jones is the story of a first-generation American student whose commercial ship is captured in the summer of 1801 by Moslem pirates. He spends the next sixteen years as a captive in Algiers. He rises to become a confidant to the Dey of Algiers, who is desperate to know what made the American s...
    Disponible

    37,78 €

  • An American Slave in Barbary
    Larry Kelley
    A Homeric American NovelAn American Slave in Barbary: The Odyssey of Winston Prescott Jones is the story of a first-generation American student whose commercial ship is captured in the summer of 1801 by Moslem pirates. He spends the next sixteen years as a captive in Algiers. He rises to become a confidant to the Dey of Algiers, who is desperate to know what made the American s...
    Disponible

    23,07 €

  • Advertising Account Planning
    Donald Jugenheimer / Larry Kelley / Sarah Turnbull
    This practical and comprehensive text effectively provides advertising account planning principles within an integrated marketing communications framework. With a world-renowned textbook author team, this 4th edition has been fully updated to include:Fresh professional examples and mini-case studies within each chapter with a more global outlook than previous editions, bringing...
    Disponible

    97,43 €

  • Advertising Account Planning
    Donald Jugenheimer / Larry Kelley / Sarah Turnbull
    This practical and comprehensive text effectively provides advertising account planning principles within an integrated marketing communications framework. ...
    Disponible

    342,25 €

  • Advertising Media Planning
    Kim Bartel Sheehan / Larry D. Kelley / Lisa Dobias
    Advertising Media Planning blends the latest methods for digital communication and an understanding of the global landscape with the best practices of the functional areas of media planning. Taking a unique brand communication approach from an agency perspective, the textbook is organized into four key parts, walking the student through the foundations of brand communication, c...
    Disponible

    107,68 €

  • Advertising Media Planning
    Kim Bartel Sheehan / Larry D. Kelley / Lisa Dobias
    Advertising Media Planning blends the latest methods for digital communication and an understanding of the global landscape with the best practices of the functional areas of media planning. ...
    Disponible

    342,13 €

  • Advertising Management in a Digital Environment
    Kim Bartel Sheehan / Larry D. Kelley
    Advertising Management in a Digital Environment: Text and Cases blends the latest methods for digital communication and an understanding of the global landscape with the best practices of the functional areas of management.Divided into three core sections, the book provides a truly holistic approach to Advertising Management. The first part considers the fundamentals of adverti...
    Disponible

    102,41 €

  • Advertising Management
    Donald W Jugenheimer / Fogarty Klein Monroe / Larry D Kelley
    Suitable for the Advertising Management course, this book follows the more general Principles of Advertising course. It covers a range of topics for a semester-long course, including financial management, business planning, strategic planning, budgeting, human resource management, ethics, and managing change. ...
    Disponible

    268,11 €

  • Advertising Media Workbook and Sourcebook
    Donald W. Jugenheimer / Kim Sheehan / Larry Kelley
    This combination of workbook and sourcebook combines easy-to-understand explanations of advertising media sources and calculations with real-world examples of source material from advertising and media companies. It is designed for anyone wanting to master the process of advertising media planning. ...
    Disponible

    129,22 €

  • Advertising Management
    Donald W Jugenheimer / Fogarty Klein Monroe / Larry D Kelley
    Suitable for the Advertising Management course, this book follows the more general Principles of Advertising course. It covers a range of topics for a semester-long course, including financial management, business planning, strategic planning, budgeting, human resource management, ethics, and managing change. ...
    Disponible

    124,34 €

  • Cases in Advertising Management
    Donald W Jugenheimer / Larry D Kelley
    Features actual real-life cases that reflect various trends in the advertising and promotion industry, with a strong emphasis on digital media and integrated marketing communications. This book covers such topics as financial management, business planning, strategic planning, budgeting, human resource management, and managing change. ...
    Disponible

    120,67 €

  • You’ve screwed up. Now What?!
    Larry D. Kelley / Larry DKelley
    If you’ve ever been introduced to a new employee at the office as 'the guy who got drunk at the Christmas party and danced with the boss’s wife,' then you can relate to office screw-ups. But there’s good news. You don’t have to relocate to Antarctica or dodge the water cooler at the office anymore. In You’ve Screwed Up. Now What?! advertising expert, Larry D. Kelley, shares his...
    Disponible

    18,93 €

  • You’ve screwed up. Now What?!
    Larry D. Kelley / Larry DKelley
    If you’ve ever been introduced to a new employee at the office as 'the guy who got drunk at the Christmas party and danced with the boss’s wife,' then you can relate to office screw-ups. But there’s good news. You don’t have to relocate to Antarctica or dodge the water cooler at the office anymore. In You’ve Screwed Up. Now What?! advertising expert, Larry D. Kelley, shares his...
    Disponible

    11,38 €

  • Perestroika Era Politics
    Larry D Kelley / Robert T. Huber
    This is an evaluation of the new legislative politics in the Soviet Union. The contributors examine such topics as the uneven progress of electoral and constitutional reform and the composition, organisation, staffing and procedures of the Congress of People’s Deputies and the Supreme Soviet. ...
    Disponible

    75,92 €

  • Perestroika Era Politics
    Larry D Kelley / Robert T. Huber
    This is an evaluation of the new legislative politics in the Soviet Union. The contributors examine such topics as the uneven progress of electoral and constitutional reform and the composition, organisation, staffing and procedures of the Congress of People’s Deputies and the Supreme Soviet. ...
    Disponible

    42,11 €