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Advertising and Differentiated Products

Advertising and Differentiated Products

Baye MRBaye / Michael R Baye J P Nelson

253,15 €
IVA incluido
Disponible
Editorial:
Emerald Publishing Ltd
Año de edición:
2001
Materia
Publicidad
ISBN:
9780762308231
253,15 €
IVA incluido
Disponible

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Sobre IBD

Part of the 'Advances in Applied Microeconomics' series, this volume contains 11 chapters, which cover theoretical and empirical contributions. It examines theoretical models of incomplete information; product innovations in services; and both advertising and product differentiation, including generic advertising, advertising bans and more.

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