LIBROS DEL AUTOR: baye mrbaye

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  • Advertising and Differentiated Products
    Baye MRBaye / Michael R Baye J P Nelson
    Part of the 'Advances in Applied Microeconomics' series, this volume contains 11 chapters, which cover theoretical and empirical contributions. It examines theoretical models of incomplete information; product innovations in services; and both advertising and product differentiation, including generic advertising, advertising bans and more. ...
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    253,15 €