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A Practioner’s Guide to Public Relations Research, Measurement and Evaluation

A Practioner’s Guide to Public Relations Research, Measurement and Evaluation

A Practioner's Guide to Public Relations Research, Measurement and Evaluation

Don Stacks / Don W. Stacks / Don WStacks / Michaelson David

24,24 €
IVA incluido
Consulta disponibilidad
Editorial:
Business Expert Press
Año de edición:
2010
Materia
Relaciones públicas
ISBN:
9781606491010

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Sobre IBD

This book will provide the business reader with the necessary understanding of the problems and promises of public relations research, measurement, and evaluation and the public relations practitioner as guide to effective use of methods, measures, and evaluation in providing grounded evidence of the success (or failure) of public relations campaigns.

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