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A Professional and Practitioner’s Guide to Public Relations Research, Measurement, and Evaluation, Third Edition

David Michaelson / Don W. Stacks / Don WStacks

Contemporary public relations practice has developed over the last several decades from the weak third sister in marketing, advertising, and public relations mix to a full player. To help you keep up to speed with the exciting changes and developments of publications, this book has been updated to provide you with the necessary understanding of the problems and promises of publ...

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25,56 €