LIBROS DEL AUTOR: don wstacks

3 resultados para LIBROS DEL AUTOR: don wstacks

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  • A Professional and Practitioner’s Guide to Public Relations Research, Measurement, and Evaluation, Third Edition
    David Michaelson / Don W. Stacks / Don WStacks
    Contemporary public relations practice has developed over the last several decades from the weak third sister in marketing, advertising, and public relations mix to a full player. To help you keep up to speed with the exciting changes and developments of publications, this book has been updated to provide you with the necessary understanding of the problems and promises of publ...
    Disponible

    17,86 €

  • A Professional and Practitioner’s Guide to Public Relations Research, Measurement, and Evaluation, Second Edition
    David Michaelson / Don W. Stacks / Don WStacks
    Contemporary public relations practice has developedover the last several decades from the weak third sisterin marketing, advertising, and public relations mix to afull player. To help you keep up to speed with the excitingchanges and developments of publications, this book hasbeen updated to provide you with the necessary understandingof the problems and promises of public rel...
    Disponible

    11,82 €

  • A Practioner’s Guide to Public Relations Research, Measurement and Evaluation
    Don Stacks / Don W. Stacks / Don WStacks / Michaelson David
    This book will provide the business reader with the necessary understanding of the problems and promises of public relations research, measurement, and evaluation and the public relations practitioner as guide to effective use of methods, measures, and evaluation in providing grounded evidence of the success (or failure) of public relations campaigns. ...
    Disponible

    16,41 €