Inicio > Economía, finanzas, empresa y gestión > Empresa y gestión > Gestión y técnicas de gestión > Zasoby ludzkie i marketing
Zasoby ludzkie i marketing

Zasoby ludzkie i marketing

Fasahat Nazir Buchoo

65,93 €
IVA incluido
Disponible
Editorial:
KS OmniScriptum Publishing
Año de edición:
2026
Materia
Gestión y técnicas de gestión
ISBN:
9786209563218
65,93 €
IVA incluido
Disponible

Selecciona una librería:

  • Librería Samer Atenea
  • Kálamo Books
  • Librería Elías (Asturias)
  • Librería Kolima (Madrid)
  • Librería Proteo (Málaga)
Sobre IBD

Ta książka przedstawia zintegrowane spojrzenie na zarządzanie zasobami ludzkimi i marketing, wyjaśniając, w jaki sposób zarządzanie pracownikami i strategie zorientowane na klienta wspólnie napędzają sukces organizacyjny. Obejmuje ona ewolucję i zakres HRM, w tym planowanie, rekrutację, szkolenia, zarządzanie wydajnością, wynagrodzenie i zaangażowanie, a także łączy je z podstawowymi koncepcjami marketingowymi, takimi jak zachowania konsumentów, segmentacja, branding, marketing mix, marketing cyfrowy i analityka. Książka kładzie nacisk na employer branding, marketing wewnętrzny, kulturę i strategiczne dostosowanie, pokazując, w jaki sposób HR i marketing współpracują w celu dostosowania doświadczeń pracowników do doświadczeń klientów w celu uzyskania trwałej przewagi konkurencyjnej.

Artículos relacionados

  • Cases on Management and Organizational Behavior in an Arab Context
    Khoury
    In the era of globalization and ease of international connectivity and business interactions, professionals from all over the world benefit from having a well-rounded view of business culture and organizational practice at the regional level. Cases on Management and Organizational Behavior in an Arab Context provides a presentation of teaching cases emphasizing the positive and...
  • Climate Change, Supply Chain Management and Enterprise Adaptation
    Costas P. Pappis / Costas PPappis
    Mounting scientific evidence shows that Earth’s climate is dramatically changing due to the greenhouse emissions caused by human activities, notably by burning fossil fuels for energy production and transport. Climate Change, Supply Chain Management and Enterprise Adaptation: Implications of Global Warming on the Economy aims to provide one among many diverse responses to a gro...
  • # BUSINESS SAVVY PM tweet Book01
    Cinda Voegtli
    Does your job require you to manage projects? If yes, wouldn’t you like to be described as a project manager who is a successful, influential and respected leader of important efforts in the organization? Now if that already sounds like you, great! But if not, what you need to get there is known as ’business savvy.’Business savvy does not mean a bagful of academic credentials, ...
    Disponible

    22,55 €

  • Advanced Topics in Global Information Management Volume 2
    Felix Tan
    ...
  • Managing Business with SAP
    Linda Lau
    ...
  • Advances in Electronic Business, Volume I
    ...

Otros libros del autor

  • Ressources humaines et marketing
    Fasahat Nazir Buchoo
    Cet ouvrage présente une vision intégrée de la gestion des ressources humaines et du marketing, expliquant comment la gestion des employés et les stratégies axées sur le client contribuent ensemble au succès de l’organisation. Il couvre l’évolution et la portée de la GRH, notamment la planification, le recrutement, la formation, la gestion des performances, la rémunération et l...
    Disponible

    93,43 €

  • Recursos Humanos e Marketing
    Fasahat Nazir Buchoo
    Este livro apresenta uma visão integrada da Gestão de Recursos Humanos e do Marketing, explicando como a gestão de funcionários e as estratégias centradas no cliente impulsionam o sucesso organizacional. Abrange a evolução e o âmbito da gestão de recursos humanos, incluindo o planeamento, o recrutamento, a formação, a gestão do desempenho, a compensação e o envolvimento, e asso...
    Disponible

    92,06 €

  • Risorse umane e marketing
    Fasahat Nazir Buchoo
    Questo libro presenta una visione integrata della gestione delle risorse umane e del marketing, spiegando come la gestione dei dipendenti e le strategie incentrate sul cliente guidino insieme il successo organizzativo. Copre l’evoluzione e la portata della gestione delle risorse umane, tra cui la pianificazione, il reclutamento, la formazione, la gestione delle prestazioni, la ...
    Disponible

    92,12 €

  • Personalwesen und Marketing
    Fasahat Nazir Buchoo
    Dieses Buch bietet eine integrierte Sicht auf Personalmanagement und Marketing und erklärt, wie Mitarbeiterführung und kundenorientierte Strategien gemeinsam den Unternehmenserfolg vorantreiben. Es deckt die Entwicklung und den Umfang des HRM ab, einschließlich Planung, Rekrutierung, Schulung, Leistungsmanagement, Vergütung und Engagement, und verknüpft diese mit zentralen Mark...
    Disponible

    92,12 €

  • Human Resource and Marketing
    Fasahat Nazir Buchoo
    This book presents an integrated view of Human Resource Management and Marketing, explaining how employee management and customer-focused strategies together drive organizational success. It covers the evolution and scope of HRM, including planning, recruitment, training, performance management, compensation, and engagement, and links these with core marketing concepts such as ...
    Disponible

    65,74 €

  • Marketing of Key Horticultural Commodities in Jammu & Kashmir
    Fasahat Nazir Buchoo
    Jammu & Kashmir is a horticultural hub, contributing significantly to India’s economy through its diverse fruit production, particularly apples, walnuts, cherries, and saffron. The region’s unique agro-climatic conditions enable the cultivation of high-quality temperate fruits, making it a vital player in domestic and export markets. Horticulture provides livelihood to over 33 ...
    Disponible

    66,73 €