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Wydajność usług i rola innowacji

Wydajność usług i rola innowacji

Celine Herren

32,76 €
IVA incluido
Disponible
Editorial:
KS OmniScriptum Publishing
Año de edición:
2025
Materia
Empresa y gestión
ISBN:
9786208730901
32,76 €
IVA incluido
Disponible

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Sobre IBD

Co wspólnego mają ze sobą Uber, Amazon, Velib’ i Airbnb? Wszystkie one opierają się na sprzedaży usług i są pod pewnymi względami innowacyjne. Usługi od dawna uważane są za nieproduktywne. Jednak w naszych obecnych gospodarkach usługowych nie można przeoczyć znaczenia usług we wspieraniu, a nie napędzaniu machiny gospodarczej. Wzrost produktywności usług ma zatem pozytywny wpływ na cały system gospodarczy. Pomiar produktywności usług pozostaje wyzwaniem ze względu na ich niematerialny charakter. Niniejsza książka bada sposób, w jaki można mierzyć produktywność, a także wpływ innowacji na produktywność usług. Innowacje mogą radykalnie poprawić produktywność usług, zwłaszcza jeśli dotyczą technologii. Niniejsza książka jest próbą zbadania tego związku w oparciu o przykłady z życia wzięte.

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