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Produtividade dos serviços e o papel da inovação

Produtividade dos serviços e o papel da inovação

Celine Herren

32,82 €
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Editorial:
KS OmniScriptum Publishing
Año de edición:
2025
Materia
Empresa y gestión
ISBN:
9786208730918
32,82 €
IVA incluido
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O que é que a Uber, a Amazon, a Velib’ e a Airbnb têm em comum? Todas elas se baseiam na venda de serviços e são, de certa forma, inovadoras. Durante muito tempo, os serviços foram considerados improdutivos. No entanto, nas nossas actuais economias de serviços, não se pode ignorar a importância dos serviços no apoio ao funcionamento da máquina económica. Assim, um aumento da produtividade dos serviços tem um impacto positivo em todo o sistema económico. Medir a produtividade dos serviços continua a ser um desafio devido à sua natureza intangível. Este livro explora a forma como a produtividade pode ser avaliada, bem como o impacto da inovação na produtividade dos serviços. A inovação pode melhorar drasticamente a produtividade dos serviços, especialmente quando envolve tecnologia. Este livro é uma tentativa de explorar esta relação com base em exemplos da vida real.

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