Inicio > Economía, finanzas, empresa y gestión > Empresa y gestión > Ventas y marketing > Wpływ strategii portfela marek na lojalność wobec marki
Wpływ strategii portfela marek na lojalność wobec marki

Wpływ strategii portfela marek na lojalność wobec marki

Reuben Mwakasa

69,78 €
IVA incluido
Disponible
Editorial:
KS OmniScriptum Publishing
Año de edición:
2025
Materia
Ventas y marketing
ISBN:
9786208797584
69,78 €
IVA incluido
Disponible

Selecciona una librería:

  • Librería Samer Atenea
  • Librería Aciertas (Toledo)
  • Kálamo Books
  • Librería Perelló (Valencia)
  • Librería Elías (Asturias)
  • Donde los libros
  • Librería Kolima (Madrid)
  • Librería Proteo (Málaga)
Sobre IBD

Badanie koncentruje się na wpływie strategii portfela marek na lojalność wobec marki w Zimbabwe. Wyjaśnia koncepcje w prosty i precyzyjny sposób, wykorzystując w stosownych przypadkach diagramy. Zawiera nowe badania i wnioski dotyczące tego, w jaki sposób firmy muszą uwzględnić strategię portfela marek w swoich strategiach zarządzania marką. Pokazuje, w jaki sposób strategia portfela marek wpływa na lojalność wobec marki i w jakim stopniu musi być stosowana w firmach w odniesieniu do innych czynników marketingowych.

Artículos relacionados

  • Websites That Work
    Paul J Scott
    Why do so many business owners pour time and money into their websites and get so little in return? Usually, it’s because they aren’t focusing on the right strategies. They waste resources chasing the wrong metrics, and don’t know how to turn views and other forms of engagement into sales. They know they need to find customers online to stay competitive, but aren’t sure how. Ge...
  • Exploring Markets
    Stefan Kühl
    Organizations construct their environments themselves. From the bewildering, chaotic array of impressions, they take those bits of information that enable them to produce such a view of the environment – one that makes it possible for them to operate in the environment with relative confidence. Thus, contrary to what traditional market research suggests, organizations do not re...
    Disponible

    7,33 €

  • Inter-Organizational Trust for Business-To-Business E-Commerce
    Pauline Ratnasingam
    ...
  • Contemporary Research in E-Marketing, Volume 1
    Sandeep Krishnamurthy
    ...
  • The Experience Effect for Small Business
    Jim Joseph
    As every customer knows, the shopping experience is critical to brand satisfaction and loyalty. We all care deeply about the overall experience of the buying process--the marketing message, subliminal cues, the sales approach, personal human interaction...and more. When all of these elements come together in a cohesive and seamless package, a loyal customer is born. Brand strat...
  • Marketing Campaign Development
    Mike Gospe
    This book is a practical, pragmatic 'how to' book designed for hi-tech marketing operations, regional, and corporate marketing leaders at every level. This unique book takes you step-by-step through the disciplined, yet practical, process of architecting truly integrated marketing communications plans that work. In it, you fill find a prescription for building a successful, rep...
    Disponible

    27,98 €

Otros libros del autor

  • Die Auswirkungen der Markenportfoliostrategie auf die Markentreue
    Reuben Mwakasa
    Die Studie konzentriert sich auf die Auswirkungen der Markenportfoliostrategie auf die Markentreue in der simbabwischen Gesellschaft. Sie erklärt Konzepte einfach und präzise und verwendet dabei gegebenenfalls Diagramme. Sie enthält neue Forschungsergebnisse und Schlussfolgerungen darüber, wie Unternehmen die Markenportfoliostrategie in ihre Markenführungsstrategien einbeziehen...
    Disponible

    69,91 €

  • L’impatto della strategia del portafoglio marchi sulla fedeltà al marchio
    Reuben Mwakasa
    La ricerca si concentra sull’impatto della strategia del portafoglio marchi sulla fedeltà al marchio nel contesto dello Zimbabwe. Spiega i concetti in modo semplice e preciso utilizzando diagrammi ove appropriato. Contiene nuove ricerche e conclusioni su come le aziende devono adottare la strategia del portafoglio marchi nelle loro strategie di gestione del marchio. Mostra come...
    Disponible

    69,85 €

  • O impacto da estratégia da carteira de marcas na fidelidade à marca
    Reuben Mwakasa
    A investigação incide sobre o impacto da estratégia da carteira de marcas na fidelidade à marca no contexto do Zimbabué. Explica os conceitos de forma simples e precisa, utilizando diagramas sempre que necessário. Contém novas investigações e conclusões sobre a forma como as empresas devem adotar a estratégia de carteira de marcas nas suas estratégias de gestão de marcas. Mostr...
    Disponible

    69,85 €