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Wpływ strategii portfela marek na lojalność wobec marki

Wpływ strategii portfela marek na lojalność wobec marki

Reuben Mwakasa

69,78 €
IVA incluido
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Editorial:
KS OmniScriptum Publishing
Año de edición:
2025
Materia
Ventas y marketing
ISBN:
9786208797584
69,78 €
IVA incluido
Disponible

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Sobre IBD

Badanie koncentruje się na wpływie strategii portfela marek na lojalność wobec marki w Zimbabwe. Wyjaśnia koncepcje w prosty i precyzyjny sposób, wykorzystując w stosownych przypadkach diagramy. Zawiera nowe badania i wnioski dotyczące tego, w jaki sposób firmy muszą uwzględnić strategię portfela marek w swoich strategiach zarządzania marką. Pokazuje, w jaki sposób strategia portfela marek wpływa na lojalność wobec marki i w jakim stopniu musi być stosowana w firmach w odniesieniu do innych czynników marketingowych.

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