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Die Auswirkungen der Markenportfoliostrategie auf die Markentreue

Die Auswirkungen der Markenportfoliostrategie auf die Markentreue

Reuben Mwakasa

69,91 €
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Editorial:
KS OmniScriptum Publishing
Año de edición:
2025
Materia
Ventas y marketing
ISBN:
9786208797447
69,91 €
IVA incluido
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Sobre IBD

Die Studie konzentriert sich auf die Auswirkungen der Markenportfoliostrategie auf die Markentreue in der simbabwischen Gesellschaft. Sie erklärt Konzepte einfach und präzise und verwendet dabei gegebenenfalls Diagramme. Sie enthält neue Forschungsergebnisse und Schlussfolgerungen darüber, wie Unternehmen die Markenportfoliostrategie in ihre Markenführungsstrategien einbeziehen müssen. Sie zeigt, wie sich die Markenportfoliostrategie auf die Markentreue auswirkt und inwieweit sie in Unternehmen in Bezug auf andere Marketingfaktoren angewendet werden muss.

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