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L’impatto della strategia del portafoglio marchi sulla fedeltà al marchio

L’impatto della strategia del portafoglio marchi sulla fedeltà al marchio

Reuben Mwakasa

69,85 €
IVA incluido
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Editorial:
KS OmniScriptum Publishing
Año de edición:
2025
Materia
Ventas y marketing
ISBN:
9786208797560
69,85 €
IVA incluido
Disponible

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Sobre IBD

La ricerca si concentra sull’impatto della strategia del portafoglio marchi sulla fedeltà al marchio nel contesto dello Zimbabwe. Spiega i concetti in modo semplice e preciso utilizzando diagrammi ove appropriato. Contiene nuove ricerche e conclusioni su come le aziende devono adottare la strategia del portafoglio marchi nelle loro strategie di gestione del marchio. Mostra come la strategia del portafoglio marchi influisce sulla fedeltà al marchio e in che misura deve essere applicata nelle aziende in relazione ad altri fattori di marketing.

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