Wpływ opłat bankowych na lojalność klientów w nigeryjskich bankach

Wpływ opłat bankowych na lojalność klientów w nigeryjskich bankach

Umburter Tovia Achive

92,31 €
IVA incluido
Disponible
Editorial:
KS OmniScriptum Publishing
Año de edición:
2025
ISBN:
9786200821843
92,31 €
IVA incluido
Disponible

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Sobre IBD

Niniejsze badanie analizuje, w jaki sposób opłaty bankowe wpływają na lojalność klientów GTBank w Onitsha w Nigerii. Korzystając z ankiet, stwierdzono, że większość klientów jest świadoma opłat bankowych, ale ta świadomość często prowadzi do niezadowolenia i zmniejszonej lojalności. Wielu klientów rozważa zmianę banku ze względu na postrzeganą niesprawiedliwość opłat, takich jak opłaty transakcyjne, VAT i koszty utrzymania. Badanie wykazało również, że strategie zarządzania relacjami z klientami GTBank nie są skuteczne w rozwiązywaniu tych problemów. Badanie zaleca, aby banki poprawiły przejrzystość, zrewidowały struktury opłat i usprawniły obsługę klienta w celu zwiększenia lojalności i utrzymania klientów.

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