Wpływ marketingu na konsumentów suplementów zdrowotnych w Pune

Wpływ marketingu na konsumentów suplementów zdrowotnych w Pune

Dhananjay Mandlik / Harshali Bhalerao

113,14 €
IVA incluido
Disponible
Editorial:
KS OmniScriptum Publishing
Año de edición:
2026
ISBN:
9786209863417
113,14 €
IVA incluido
Disponible

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Sobre IBD

Sektor farmaceutyczny jest kluczowym motorem zatrudnienia, wzrostu gospodarczego i dobrobytu społecznego, odgrywając istotną rolę w poprawie zdrowia ludzkiego. Jest to branża wymagająca zaawansowanych technologii, kapitałochłonna i o znaczeniu strategicznym ze względu na niezbędny i niezastąpiony charakter jej produktów. W ujęciu globalnym branża ta plasuje się wśród największych pod względem wielkości, a Indie zajmują w niej silną pozycję, zaspokajając ponad połowę światowego zapotrzebowania na szczepionki, około 40% zapotrzebowania na leki generyczne w Stanach Zjednoczonych oraz 25% zapotrzebowania na leki w Wielkiej Brytanii. Wzrost sektora napędzają tanie leki generyczne, wykwalifikowani specjaliści, silna konkurencja krajowa, eksport oraz inicjatywy rządowe, takie jak „Make in India'.

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