Impact du marketing sur les consommateurs de compléments alimentaires à Pune

Impact du marketing sur les consommateurs de compléments alimentaires à Pune

Dhananjay Mandlik / Harshali Bhalerao

115,74 €
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Editorial:
KS OmniScriptum Publishing
Año de edición:
2026
ISBN:
9786209858291
115,74 €
IVA incluido
Disponible

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Sobre IBD

Le secteur pharmaceutique est un moteur essentiel de l’emploi, de la croissance économique et du bien-être public, et joue un rôle vital dans l’amélioration de la santé humaine. Il s’agit d’un secteur à forte intensité technologique et à forte intensité capitalistique, qui revêt une importance stratégique en raison de la nature essentielle et non substituable de ses produits. À l’échelle mondiale, ce secteur figure parmi les plus importants en termes de volume, l’Inde occupant une position forte en fournissant plus de la moitié de la demande mondiale de vaccins, environ 40 % des médicaments génériques aux États-Unis et 25 % des médicaments au Royaume-Uni. La croissance du secteur est tirée par les médicaments génériques à bas prix, les professionnels qualifiés, une forte concurrence nationale, les exportations et les initiatives gouvernementales telles que Make in India .

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