Auswirkungen des Marketings auf die Verbraucher von Nahrungsergän-zungsmitteln in Pune

Auswirkungen des Marketings auf die Verbraucher von Nahrungsergän-zungsmitteln in Pune

Dhananjay Mandlik / Harshali Bhalerao

113,13 €
IVA incluido
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Editorial:
KS OmniScriptum Publishing
Año de edición:
2026
ISBN:
9786209837814
113,13 €
IVA incluido
Disponible

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Sobre IBD

Die Pharmabranche ist ein wichtiger Motor für Beschäftigung, Wirtschaftswachstum und das öffentliche Wohl und spielt eine entscheidende Rolle bei der Verbesserung der menschlichen Gesundheit. Sie ist technologieintensiv, kapitalintensiv und aufgrund des unverzichtbaren und nicht ersetzbaren Charakters ihrer Produkte von strategischer Bedeutung. Weltweit zählt die Branche zu den volumenmäßig größten, wobei Indien eine starke Position einnimmt, indem es über die Hälfte des weltweiten Impfstoffbedarfs, rund 40 % der Generika in den USA und 25 % der Arzneimittel im Vereinigten Königreich liefert. Das Wachstum des Sektors wird durch kostengünstige Generika, qualifizierte Fachkräfte, starken inländischen Wettbewerb, Exporte und staatliche Initiativen wie „Make in India' angetrieben.

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