Marketing Impact on Health Supplement Consumers in Pune

Marketing Impact on Health Supplement Consumers in Pune

Dhananjay Mandlik / Harshali Bhalerao

120,73 €
IVA incluido
Disponible
Editorial:
KS OmniScriptum Publishing
Año de edición:
2026
ISBN:
9786209468391
120,73 €
IVA incluido
Disponible

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Sobre IBD

The pharmaceutical sector is a key driver of employment, economic growth, and public welfare, playing a vital role in improving human health. It is technology-intensive, capital-heavy, and strategically important due to the essential and non-substitutable nature of its products. Globally, the industry ranks among the largest by volume, with India holding a strong position by supplying over half of global vaccine demand, around 40% of US generic medicines, and 25% of medicines in the UK. The sector’s growth is driven by low-cost generics, skilled professionals, strong domestic competition, exports, and government initiatives such as Make in India.

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