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Vermarktung von Technologien in einer innovativen Wirtschaft

Vermarktung von Technologien in einer innovativen Wirtschaft

Svetlana Marmashova

48,51 €
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Editorial:
KS OmniScriptum Publishing
Año de edición:
2023
Materia
Ventas y marketing
ISBN:
9786205806982
48,51 €
IVA incluido
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Die Haupttrends in der Entwicklung des modernen Marketings und der Innovationswirtschaft sind untrennbar miteinander verbunden, da sie auf der Ebene der digitalen und interaktiven Technologien liegen und darauf abzielen, einen Mehrwert für die Endnutzer des Produkts zu schaffen, unabhängig davon, ob es eine materielle und physische Form hat oder nicht. Die Autoren analysieren die grundlegenden Entwicklungstrends der Innovationswirtschaft und Technologien des modernen Marketings unter den Bedingungen der digitalen Wirtschaft und untersuchen Marketinginnovationen auf dem Markt der Republik Belarus. Die wissenschaftliche Publikation richtet sich an wissenschaftliche und pädagogische Mitarbeiter, Studenten, Diplomanden und Doktoranden wirtschaftswissenschaftlicher Fachrichtungen sowie an Fachleute, die im Bereich des Marketings tätig sind.

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