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Tecnologias de marketing numa economia inovadora

Tecnologias de marketing numa economia inovadora

Svetlana Marmashova

48,43 €
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Editorial:
KS OmniScriptum Publishing
Año de edición:
2023
Materia
Ventas y marketing
ISBN:
9786205807033

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As principais tendências no desenvolvimento da economia moderna de marketing e inovação são inseparáveis entre si, pois situam-se no plano das tecnologias digitais e interactivas, e destinam-se a criar valor para os utilizadores finais do produto, independentemente de este ter ou não uma forma material e física. Os autores analisam as tendências básicas do desenvolvimento da economia da inovação e das tecnologias de marketing moderno nas condições da economia digital e investigam as inovações de marketing no mercado da República da Bielorrússia. A publicação científica destina-se a trabalhadores científicos e pedagógicos, estudantes, licenciados e pós-graduados de especializações económicas, bem como a especialistas que trabalham na área do marketing.

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