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Using Focus Groups in Research

Using Focus Groups in Research

Lia Litosseliti

58,25 €
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Editorial:
Bloomsbury Publishing plc
Año de edición:
2003
Materia
Investigación social y estadística
ISBN:
9780826464729
58,25 €
IVA incluido
Disponible

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Sobre IBD

Focus Groups are often under-used as a valuable tool for research. This practical and extremely well-written guide offers advice on: * planning and organising focus groups * what types of questions to use* the limitations and advantages of using these groups as research methods* collecting the data at group sessions* how to analyse the data produced

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