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Uno studio sull’efficacia della sponsorizzazione delle maratone

Uno studio sull’efficacia della sponsorizzazione delle maratone

Yuan Zhou

93,43 €
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Editorial:
KS OmniScriptum Publishing
Año de edición:
2026
Materia
Ventas y marketing
ISBN:
9786139598137
93,43 €
IVA incluido
Disponible

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Sobre IBD

Nel 2008 in Sudafrica sono stati spesi complessivamente 4,8 miliardi di rand in sponsorizzazioni sportive, mentre il notevole aumento delle sponsorizzazioni sportive indica che la ricerca, che si occupa di studiare l’efficacia delle sponsorizzazioni sportive, è essenziale. Inoltre, l’estensione del marchio è stata considerata un mezzo per favorire la rivitalizzazione e il rilancio del marchio; tuttavia, al fine di rendere efficace l’implementazione dell’estensione del marchio, si è rivelato un altro aspetto importante di questa ricerca. Pertanto, questa ricerca risponde alla domanda: le sponsorizzazioni delle maratone possono aiutare gli sponsor a ottenere estensioni del marchio efficaci e di successo?

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