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Badanie skuteczności sponsorowania maratonów

Badanie skuteczności sponsorowania maratonów

Yuan Zhou

93,43 €
IVA incluido
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Editorial:
KS OmniScriptum Publishing
Año de edición:
2026
Materia
Ventas y marketing
ISBN:
9786139598205
93,43 €
IVA incluido
Disponible

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Sobre IBD

W 2008 roku w RPA na sponsoring sportowy wydano łącznie 4,8 miliarda randów, a znaczny wzrost tego rodzaju działalności wskazuje, że badania dotyczące skuteczności sponsoringu sportowego mają zasadnicze znaczenie. Ponadto rozszerzenie marki uznano za środek wspomagający jej rewitalizację i ożywienie, jednakże kolejnym ważnym aspektem niniejszych badań okazało się zapewnienie skuteczności wdrożenia rozszerzenia marki. W związku z tym niniejsze badania odpowiadają na pytanie: czy sponsoring maratonów może pomóc sponsorom w skutecznym i pomyślnym rozszerzeniu marki?

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