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Um estudo sobre a eficácia do patrocínio de maratonas

Um estudo sobre a eficácia do patrocínio de maratonas

Yuan Zhou

93,43 €
IVA incluido
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Editorial:
KS OmniScriptum Publishing
Año de edición:
2026
Materia
Ventas y marketing
ISBN:
9786207999590
93,43 €
IVA incluido
Disponible

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Sobre IBD

Um total de R4,8 mil milhões foi gasto em patrocínios desportivos na África do Sul em 2008, enquanto um aumento notável nos patrocínios desportivos indica que a investigação, que lida com o estudo da eficácia do patrocínio desportivo, é essencial. Além disso, a extensão da marca foi considerada como um meio para ajudar na revitalização e renascimento da marca; no entanto, para tornar a implementação da extensão da marca bem-sucedida, provou ser outro aspeto importante desta investigação. Portanto, esta pesquisa responde à pergunta: os patrocínios de maratonas podem ajudar os patrocinadores a alcançar extensões de marca eficazes e bem-sucedidas?

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